From Mile End to Ealing, from Brixton to Bounds Green, Ted’s love of London stretches further than its limits, and the influence of the capital’s cultural melting pot is a constant source of inspiration. For AW17’s capital celebration of three decades of Ted’s unconventional approach to menswear, he’s looking to the city’s streets: to the idiosyncratic style, inimitable charisma, and cheeky wit of London’s men.
With a nod astern to his heritage, Ted plunges forward with a sportier sort of menswear for AW17. Advanced fabrications, emblematic branded trims and contemporary seaming create a clean-lined, leisurely look, while still remaining smart; the outline of a new uniform for the modern everyday man. Updated with impressive hardware, including tactile press studs and waterproof zips, Autumn Winter’s outerwear makes dressing for the cold that much more effortless. Bombers play a key role this season, the classic silhouette revamped through rich melton and striped mouline ribs, while premium suede and shearling iterations offer trans-seasonal versatility when the mercury falls.
Blast off for a new fashion frontier with Ted’s stellar AW17 womenswear collection. Ted Baker and NOSA (No Ordinary Space Agency) have embarked on a fantastic voyage to bring you a new lifestyle on Sateen. This far-flung, universally well-dressed planet offers an elegant way of living. As well as being light years ahead style wise, Ted’s luxury space community has all the mod cons, not least a personal droid to simulate the day’s optimum outfit. So, come on up to Sateen – a world apart.
Advance your style into the next dimension with clean silhouettes, crisp shapes and a celestial use of fabrics. Inspired by galactic glamour of the highest order, Ted’s AW17 womenswear has been designed to take your wardrobe on a luxury trip into hyperspace. Ted has summoned an interstellar cast of textures from across the Galaxy this season, from high shine satins and rich metallic jacquards to heavy compact crepes and soft, fluid knits. Buttery leather jackets and updated versions of Ted’s signature pieces add an intrepid sense of drama, while graphic colour blocking, intricate embroidery and asymmetric cuts will catapult you into high-style orbit.