Please wait. Working. Please wait. Working.Privacy Notice: Your use of Blueco Limited’s Wi-Fi.
Bluewater offers its visitors free wi-fi. This privacy notice explains the information we collect and how we use it if you choose to use our wi-fi.
What information do we collect and how do we collect it?
Email address: We normally ask for your email address before you can use the service. We collect this to authenticate the service and to form a contract with you so you can use the service.
Location tracking and profiling: some of our wi-fi services may communicate with your device to identify its location. This will operate irrespective of whether or not you have subscribed to the Wi-Fi service.
If you subscribe to our wi-fi service, your device’s unique identity will be collected, and this will be combined with your email address. This will allow us to understand your device’s (and therefore your) movements through the centre.
If you do not subscribe to the service, the unique address of your device may be hidden but this varies depending on the make and model of the device. To minimise any privacy impact, for analytics purposes we ‘blur’ the unique address of your device with other devices’ addresses to make it unidentifiable.
To fully opt-out of any data collection, you may need to turn off the wi-fi on your device.
What do we use the information for?
We use the device location data described above to analyse the types of retail premises you visit and the time and frequency of your visits. We will use this information to build a marketing profile and will use this to send you targeted marketing if you opted-in to marketing when you signed-up to use the wi-fi. If you chose to provide us with information about your age and postcode, then this will also be used to build a more targeted profile.
We may also use personal information to monitor and improve the products and services we offer.
If you want to opt-in or out of marketing or to view or delete your profile, please visit https://profile.skyfii.com/login
What is our legal basis for collecting your personal information via wi-fi?
If you provide your consent wi-fi marketing, you are always free to revoke it using the skyfii link above or by clicking the ‘unsubscribe’ link the messages we send to you.
We may have other legal bases for collecting personal information – please contact us using the details below if you want to know more about this.
Do we share your personal information with anyone else?
We may share your personal information with organisations where this is necessary to provide our wi-fi service.
If you choose to provide your postcode to us, we may combine the first part of this with data obtained from a third party to produce enriched customer insight, but this will not happen in a way that identifies you.
Personal information about children
Children under the age of 13 are not permitted to use our wi-fi networks. If you believe that a child under the age of 13 has provided their personal information, please contact us using the details below and we will delete their information.
International transfers of your personal information
In some cases we may transfer your personal information outside the UK. If we do this, we always make sure that the information will be subject to appropriate security and will only be used for the purpose it was collected for originally.
The security of your personal information
Blueco has technical and organisational measures in place to make sure your personal information is subject to suitable security and is not shared or used inappropriately.
If we share personal information with a third party, we always require them to maintain appropriate technical and organisational measures to protect it.
How long do we keep your personal information for?
We retain your personal information for as long as we need it for the purpose it was collected for. In some cases we are required by law to retain certain information for a particular period, but usually our retention periods are set according to business need. We usually delete a person’s information 5 years after our last interaction with them.
In some cases we keep personal information for longer than usual, for example to manage a complaint or in the context of litigation.
In some cases we will anonymise your personal information for research or statistical purposes. We may hold anonymised information indefinitely.
Your personal information rights.
You have the right to:
There may be some exemptions from, and limitations to, the rights above, depending on the circumstances. However, it is Landsec’s policy to comply with all information rights requests as fully as we can.
If you want to exercise any of your information rights, please contact us using the details below and we will be in touch to request any further information we need, including proof of ID.
Our Contact Details
If you have any questions about this Privacy Notice, want to know more about how we handle your personal information or want to complain about our use of it, please contact us at:
Land Securities Properties Limited
Address: 100 Victoria Street, London, SW1E 5JL
