Benefit BADgal BANG! Mascara, Wild Plum

Bigger, badder volumising mascara. Get the scoop: Volumising Longwearing Water-resistant Smudge-proof Flake-free Buildable Tell me more. You don't have to be in your villain era to embrace BADgal beauty. (But if you were, we'd totally support you...). Besides, who doesn't love a little drama? An intensely coloured lash that's all volume, no weight? Oh, yeah. With BADgal BANG! volumising mascara, every swipe lays on 360° fullness that lasts 36 hours* without smudging. So if you wanna be a little bad, we're good with that. *Instrumental test on 21 participants. Tried and tested: 36-hour* full-blast volume 90% saw dramatic volume** 94% said it instantly lifted their lashes** 92% said it lengthened their lashes** *Instrumental test on 21 participants. **Self-evaluation by 102 participants after 1 week. What's in it: Gravity-Defying Formula contains lightweight aero-particles ProVitamin B5 known to fuel thickness & strength The good stuff: 360° reach: The custom Slimpact! brush reaches root-to-tip and corner-to-corner Lightweight aero-particles: Derived from space technology (no, seriously), this won't weigh down lashes Buildable volume: Each coat goes on smoothly, so you can layer away for bigger, badder impact Did 'ya know: One BADgal BANG! mascara is sold every 9 seconds*** *** Source: Benefit Cosmetics, based on units sold globally of BADgal BANG! And BADgal BANG! Waterproof mascara products, January 2023 - December 2023.