The Sidemen are among the most high-profile internet personalities from the United Kingdom. They are known for their groundbreaking social content, amassing millions of subscribers and billions of views collectively. They originally started out playing video games together and later branched out into more varied content. Since January 2018, they have uploaded weekly videos to their YouTube channel every Sunday, coining the renowned "Sidemen Sundays".
Sidemen Clothing, often abbreviated to SDMN, is a merchandise brand owned by the Sidemen. Established in 2013, the rise of Sidemen Clothing has coincided with the Sidemen's ever-growing online presence and their constant connection with an enormous worldwide audience.
The Sidemen are undeniably pioneers in the rising world of creator led brands. After 8 years of trading exclusively online, 2023 saw the Sidemen take the step into the physical retail space with SDMN, launching the first ever Sidemen store at Bluewater Shopping Centre.