Watches are no longer the once in a lifetime purchase they were, with more and more brands opting for trend-led pieces you can swap and change with your style. Sounds good to us! But with so many new brands giving the classics a run of their money, there’s more to choose from than ever – making watch buying a tricky decision. To make things simple, we’ve chosen our top picks of beautiful yet affordable women's watch designs especially for you. Whether you want to express your femininity with a pretty and whimsical timepiece, or keep it contemporary and cool with something a little more minimal, you can always count on arriving fashionably on time, every time with these essential (and affordable) women’s watch buys.