The HUGO collection is created for the rule-breakers who go their own way, offering contemporary pieces like denim, jersey, dresses, and outerwear, with individuality and attitude.
HUGO Menswear presents designs that break conventions. From denim and jersey to outerwear and beyond, HUGO dares to push the boundaries with styles for those who set the trends rather than follow them. The HUGO man’s style mantra? Be authentic, be true, and go all out.
HUGO Womenswear presents designs that break conventions. From denim and jersey, to dresses and beyond, HUGO dares to push the boundaries with styles for those who set the trends rather than follow them. The HUGO woman’s style mantra? Be authentic, be true, and go all out.