Show your support with these empowering buys
We're thrilled to see so many of our brands supporting the LGBTQIA+ community. Spread the love and shop our edit of Pride products below…
1. Pride Converse, £85, Schuh
2. Rainbow bubble bar, £5.95, LUSH
3. Women's rainbow t-shirt, £25, The North Face
4. Mickey Mouse intersectional flag pin, £7, Disney Store
5. Rainbow patterned socks, £2.99, H&M
6. Pride cap, £23, Vans
7. 40mm Pride Edition Nike Sport Loop, £49, Apple
8. Everyone Is Awesome, £30.99, LEGO
9. Happy Pride bunting, £6, John Lewis
Why not also check out the Pride collections at...
Calvin Klein’s latest campaign is a celebration of defining moments in the queer and trans journey. A continuation of the #proudinmycalvins movement, the campaign revisits the transformative events that shaped the lives of talent from different parts of the world at different moments in time. For Pride 2021, CK wants you to celebrate your turning point; the moment and the minutes that made you who you are proud to be today.
A collection with a call you can’t ignore: Respect all pronouns. Because to use someone’s pronouns is to see how they move through the world. We see you and you are beautiful. Pride isn’t a rainbow. It’s a spectrum. Levi’s has photographed this season’s collection on members of the LGBTQIA+ community in California’s Bay Area – each at their own intersection of lived experiences.
Gap has been a pioneer for inclusivity and equality since 1969. Celebrating individuality is part of Gap's DNA. This Pride month, GAP puts the spotlight on six fearless individuals, with their ‘___ and Proud campaign’, who are owning their narrative and sharing what they are PROUD to be.
Costa has been proudly shining its colours for five years in a row. Last year, they introduced not one but three new pride cups and bottles in partnership with Switchboard LGBT+ Helpline, providing a donation from each sale.
If you're visiting our Costa store this month, why not treat yourself to a pride cup and show your support for the LGBTQ+ community?
This fleece-lined Classic Rainbow Embroidered Hoodie, £49.99, is available now at Superdry. It also comes in grey, and features Japanese characters down the side.
Treat your pals – or yourself – to one as a Pride present!
Primark is super excited to announce that this year’s 'Feeling Proud' collection will support ILGA World – the International Lesbian, Gay, Bisexual, Trans and Intersex Association. With diversity and inclusivity at the heart of everything ILGA World and Primark does, this was the perfect partnership for the brand.
Vans is committed to advocating for support of the LGBTQ+ community year-round as a driving philosophy towards equality and progression. Inspired by the LGBTQ+ community and the spirit of creative self-expression, the brand has released a footwear and apparel collection that is designed to support a more equal and inclusive society. Check it out for yourself and choose your favourite piece.
Celebrate the power of playing together with this new colourful set in honour of Pride. The inspiration behind the design was to celebrate positivity and kindness in our families, our communities and our world. The LEGO Group is committed to building a more diverse and inclusive organization where everybody belongs, to help us reach and inspire every child (and grown-up…!) in the world. We believe that LEGO® play is for everyone, no matter your race, your gender, how you identify or who you love.
In recognition of Pride and our Pride collection, The Walt Disney Company is donating funds to organizations from around the world that support LGBTQ+ communities. The collection ranges from soft toys to bags, pins, beach towels, t-shirts, mugs and so much more!
The Body Shop
This Pride, The Body Shop is doing more than celebrating. They're raising their voices to bring LGBTQ+ issues to light – speaking out loud and to make change. "We see you. We stand with you. We support you." Their curated Pride range features products like the Speak Up lip gloss and the Paint in Colour Eyeshadow Palette. Pop in and pick up something special to show solidarity.
This collection has been co-created by student activists at GLSEN, a US based organisation who rally for LGBTQ+ inclusion in schools, Pride month & every month. Purchasing an item from the Hollister Pride collection goes towards also helping the brand's ongoing support. So if you've got your eye on a Hollister Pride bag or need a Gay Pride outfit, go ahead and treat yourself whilst feeling proud that you're changing the world for the better with that purchase.
This limited editon Pride T-Shirt features the AllSaints signature on the chest, with the colours of the rainbow behind. £10 from the sale of every t-shirt will go to The Kaleidoscope Trust, a charity that works to uphold the human rights of lesbian, gay, bisexual and trans people internationally.
The North Face
The North Face has launched a new campaign to coincide with Pride month, partnering with LGBTQ+ organisations across Europe who are linked with the outdoors, and launching a new rainbow apparel collection. The new rainbow inspired collection will directly support LGBTQ+ communities with €1 from every piece sold going to groups who ‘aim to further representation’ in the outdoors.