For 22 years, Sweaty Betty has been on a mission to empower women through fitness and beyond.
For the Pride campaign, the brand will be amplifying voices from LGBTQ+ communities, sharing their stories of how movement has given them confidence, strength, and a source of non-stop support to feel that, no matter how they show up in the world, they can be proud for living in their truth.
The Pride collection is a small, limited edition collection consisting of some of the Sweaty Betty’s most-loved items, with the iconic Pride rainbow subtly featured in the designs.
Sweaty Betty will be donating £30k from the Pride collection to the Sweaty Betty Foundation, to help young LGBTQ+ people get active. The Foundation will be granting the funds to GLSEN, a US-based organisation that aims to make schools sports and physical activity inclusive for LGBTQ+ young people.
The Pride collection will be available to shop instore from the 10th June.